Sex in Advertising : Did Sex Sell?
Sex Did Sells?
The Main purpose of Advertisement is to get people attention to a particular product for purpose of Sale.
One of the popular and time tested methods is the use of Sex Appeal(sexual or erotic imagery). The advertisement industry is so competitive until every advertisement try their very best to capture buyer attention.
Sex appeal can increase the effectiveness of an commercial because it can easily attract the attention of the potential customer or user.
It’s human nature to be curious about Sex.
From a marketing point of view, sexuality can have biological, emotional, physical or spiritual aspects.
The biological aspect is refers to the Sexual reproduction mechanism as well as the basic biological drive that exists in all the species, which is hormonally controlled.
The emotional or physical aspect of sexuality refers to the bonding that exists between individuals, and is expressed through profound feelings or physical manifestations of emotions of love, trust, and caring.
There is also a spiritual aspect of sexuality of an individual or as a connection with others. Advertisers do always use the various aspects of sexuality in advertisements.
Which guy will not get attention on A Sexy Body on a billboard than a puppy, regardless of how cute it may be? 😀
Even the television newscast also using this approach like Naked News TV. Naked News TV a web-based news service featuring an all-female cast.
This show is prepared in Toronto and runs daily, with six 25-minute episodes per week. The female anchors read the news fully nude or strip as they present their latest news segments.
Naked News TV is its offshoot pay-per-view or subscription service.
South Korea also have her own version of Naked News TV.
Naked News Korea became a hot issue in Korea since its debuted on June 23.
This is the first nude news program “Naked News Korea” female anchors. Its launch just a couple of few month ago and recently heard that Naked News Korea was a totally Scam.
It offer shows in two versions, a 15-rated and a 19-rated.
A 15-rated program which featured the female talent in lingerie and bikinis, while a 19-rated version was the main feature with topless anchors.
The service was offered for 9,900 won membership fee, and was only available via the Internet and mobile phones. Korean Naked News was a joint venture between Gom TV and KTF.
After barely a month of operations, Naked News Korea, which featured topless news anchors, abruptly closed down amid allegations that the CEO, John Chau, disappeared with all of the company’s money.
Even though Chau bought the naming rights from the Naked News it was never an official subsidiary of the Toronto-based Canadian company.
In fact, many are now claiming that the entire venture was a scam from the start by Chau to defraud investors and staff.
Wow..
News with nude ladies..
How to concentrate..
that is good?
not good for others people
sex not really sell. but lots of people like sex on ads. because its quite entertain. 🙂
I think is good idea to change from naked women ads to men naked.
I also believe women now day have power in economy rite