DISCOVER the Road to Financial FREEDOM!

6 Responses to “My Blog Just Got Google Page Rank Two(2)”

1. Sapikk on April 11th, 2009 at 12:59 am

   Well done coz of that.. My blog still 0 PR.. i just publish it yesterday.. ngeh2.. lol :p

2. visalittleboy on April 21st, 2009 at 1:05 am

   Great job,friend!
   Keep doing best!

3. Blogger Jakarta on May 10th, 2009 at 5:19 am

   wow .. great one … you can tell that’s how I can get rank 2 also like you ?

4. alan on May 10th, 2009 at 8:03 am

   Keep your blog update often & do more SEO back link 🙂

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6. alan on July 11th, 2010 at 1:19 pm

   What Google can teach the media industry
   COMMENT
   By PRASHANT KUMAR

   GOOGLE is not just everyone’s gateway to the online world. It is one of the greatest brands of our time. It also has the highest market cap among media companies.

   Google literally redefined the advertising game and was able to monetise its traffic while most advertising-based Internet companies floundered.

   Let’s start with the basics. Google is extremely particular about its user experience. The price Google charges advertisers depends on how the advertisement affects the experience of its users. Quite simply, if you have a bad advertisement that is not relevant to people’s interest, you pay more. Conversely, if you have an advertisement that user likes, you pay less.

   Imagine if 8TV charges less per spot for a fun, entertaining youth-oriented TV commercial and charges more for a commercial that is unappealing or irrelevant to its audience. It can be a win-win for all parties.

   In this situation, commercial breaks may become much less annoying, and, in due course, the station will attract advertisers with appealing commercials because of a better price structure.

   The bottom line is simply this: if you have a commercial that people switch out midway, shouldn’t you be paying more to a TV channel than if you have one that people want to see again and again? This may well be a balanced solution to the intrusion and irritation of commercial breaks.

   Google editors are also particular about the tone and manner of how the advertisement is designed. A cluttered advertisement just won’t do. Unnecessary exclamations can be jarring. Don’t shout annoyingly. The manner must suit the mood. Such ads just won’t pass muster with Google editors.

   Now, this could be a really dicey situation in the analogue world. (I can already see executive creative directors going berserk!) Regardless, I agree with Google’s tough call. Google knows that people have more important things in life than reading advertisements.

   People generally have a natural disdain for indiscriminate sales pitches. There really is no need for an overflow of upper-case typeface. As Google diversifies its advertising format, it will be interesting to see how their policies evolve.

   I am sure there is no easy way to translate this in the analog world. But wouldn’t it be wonderful if a lot of those jarring, aesthetically offensive proto-advertisements are framed with a more inviting look and appealing content? I know some copywriters who would want a licensing system for overused words like new, improved, extra, and innovative.

   Here is another twist. Google doesn’t have a rate card. You buy search queries (keywords or key phrases that are relevant to you), and you pay higher or lower depending on how many more want it and how much they want it. In other words, you bid for your choice of words. Demand and supply determine prices.

   Again, it’s a win-win overall for everybody. Google ensures that its prime assets are monetised to the maximum, where keywords that are not in high demand are priced relatively low. After sampling a keyword or key phrase for a very low price, if it works for some, they will want more of it. The game starts all over again with a bid at a raised price. It’s automated real-time dynamic pricing to optimise capacity utilisation and revenue. The airline and hotel sectors have learned this lesson well.

   Lastly, Google charges advertisers not based on exposure but if people react to the exposure with their clicks. In other words, you pay for the actual response, not a probable one. Google doesn’t encourage wasting their precious real estate with inane, irrelevant stuff for exposure. If you are there, you better make sense. You get clicked, you’re happy – and Google makes money, too.

   This scenario gives a new spin to the whole campaign planning process. For one thing, you don’t have to have a fixed budget. You can bid until the cost per click becomes too exorbitant to be profitable. You can even incorporate sales or number of leads data to calculate cost per conversion. This return-on-investment calculation is automated by a state-of-the-art system Google provides for free controlled by you.

   It makes perfect sense in the online world. However, in the analogue world, the issue becomes more challenging. Among enterprising media buyers and sellers, there are examples of analogue deals that are performance-based. Of course, for media owners to share in the risks, marketers need to build in the right incentives. This also will require more sophisticated systems and inventive analyses by media owners to manage such deals.

   It’s still worth trying still. After all, this was the unique application that helped Google change the rules of engagement. For better or worse, it’s game on.

   ● The writer is CEO of Universal McCann, Malaysia’s first Google-qualified media agency. He is a Google adwords professional, and he loves 8TV, too.

   fr:biz.thestar.com.my/news/story.asp?file=/2010/7/10/business/6537304&sec=business